When you use our Website, we collect and store personal information that is provided by you from time to time. Our primary goal in this is to create for you a safe, efficient, smooth and customised experience. Your information allows us to provide products and services that best meet your needs, and to make your experience safer and easier. We collect personal information from you that we consider necessary to make this happen.

In general, you can browse the Website without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide information by choosing not to use a particular service or feature on the Website.

We may automatically track certain information about you based upon your behaviour on our Website. This information may include the URL you just came from (whether this URL is on our Website or not), which URL you go to next (whether this URL is on our Website or not), your computer browser information and your IP address. This information is compiled and analysed on an aggregated basis, and we use it for internal research on our users' demographics, interests and behaviour to better understand, protect and serve our users.

We use data collection devices such as ‘cookies’ on certain pages of the Website to help analyse our web page flow, measure promotional effectiveness and promote trust and safety. Cookies are small files placed on your hard drive that help us provide our services when you use our Website. We offer certain features that are only available through the use of cookies.

A cookie is a small piece of information stored by a web server on a web browser so it can be later read back from that browser. Cookies enable the browser to remember information specific to a given user. We place both permanent and temporary cookies in your computer's hard drive. The cookies do not contain any of your personally identifiable information.

We use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide you information that is targeted to your interests. Most cookies are ‘session cookies’, which means they are automatically deleted from your hard drive at the end of a session. You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on the Website and you may be required to re-enter your password more frequently during a session.

Additionally, you may encounter cookies or other similar devices on certain pages of the Website that are placed by third parties. We do not control the use of cookies by third parties.

If you choose to shop on the Website, we collect information about your shopping behaviour.

If you transact with us, some additional information such as a billing address, information about your credit/debit card number and expiration date, and/ or other payment instrument details are collected by our service provider that performs the function of a payment gateway.

If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support and troubleshoot problems as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on the Website, we may collect such information into a file specific to you.

We collect personally identifiable information (email address, name, phone number) and the service provider that performs the function of payment gateway collects credit card/debit card/other payment instrument details, etc.) from you when you set up an account with us. While you can browse some sections of our Website without being a registered member, certain activities (such as placing an order) do require registration. We use your contact information (mobile number/email address) to send you offers based on your previous orders and your interests.

We use personal information to fulfill your orders placed on our Website. The extent we use your personal information to market to you is up to you – we provide you the ability to opt out of such uses. We use your personal information to help promote a safe transaction; measure consumer interest in our products and related services, and inform you about online and offline offers, products, related services, and updates; customise your experience; detect, and protect us against, error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection.

In our efforts to continually improve our product and service offerings, we collect and analyse demographic and profile data about our users' activity on our Website.

We identify and use your IP address to help diagnose problems with our server and to administer our Website. Your IP address is also used to help identify you and to gather broad demographic information.

We will occasionally ask you to complete optional online surveys. These surveys may ask you for contact information and demographic information (like pin code, age or income level). We use this data to tailor your experience on our Website, providing you with content that we think you might be interested in and displaying content according to your preferences.

We may share personal information with our other corporate entities and affiliates. These entities and affiliates may market to you as a result of such sharing unless you explicitly opt out.

We may disclose personal information to third parties. This disclosure may be required for us to provide you access to our Website, to comply with our legal obligations, to enforce our Terms & Conditions, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to use of our Website. We do not disclose your personal information to third parties for their marketing and advertising purposes without your explicit consent.

We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to court orders or other legal process. We may disclose personal information to law enforcement offices, third-party-rights owners or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms & Conditions or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; protect the rights, property or personal safety of our users or the general public.

We and our affiliates will share/provide some or all of your personal information with another business entity should we (or our assets) plan to merge with, or be acquired by that business entity, or in the case of re-organization, amalgamation or restructuring of business. Should such a transaction occur, that other business entity (or the new combined entity) will be required to follow this Privacy Policy with respect to your personal information.

Our Website links to other websites that may collect personally identifiable information about you. Our Website is not responsible for the privacy practices or the content of those linked websites.

Our Website has stringent security measures in place to protect the loss, misuse and alteration of the information under our control. Whenever you change or access your account information, we offer the use of a secure server. Once your information is in our possession we adhere to strict security guidelines, protecting it against unauthorized access.

We provide all users with the opportunity to opt out of receiving non-essential (promotional, marketing-related) communications from us on behalf of our partners – and from us in general – after setting up an account.

If you want to remove your contact information from all Website’s lists and newsletters, please contact our customer support team and request to Unsubscribe.

We use third-party advertising companies to serve ads when you visit our Website. These companies may use information about your visits to this and other websites in order to provide advertisements about goods and related services of interest to you.

By using the Website and/or providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to your consent for sharing your information according to this Privacy Policy.

If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Should you have any concerns, grievances or issues with the use of the Website, the products sold, any related services, or this Privacy Policy, you can write to our customer support team with a thorough description, and we will try to resolve the issue for you.